1) What Is Brand Voice?

Brand voice is the consistent expression of your company’s personality, values, and attitude through words. It’s how your brand “sounds” in writing — whether you’re witty, formal, helpful, or bold.

Think of your voice as what you say, and your tone as how you say it. A good voice connects emotionally and builds trust over time.

2) Defining Your Voice Attributes

Start by describing your brand like a person. Are you energetic and playful, or calm and reassuring? Choose 3–4 voice traits that best represent your personality.

• Example 1: Friendly, helpful, data-driven, and optimistic.
• Example 2: Confident, witty, and a little rebellious.
• Example 3: Empathetic, knowledgeable, and professional.

3) Visual & Verbal Consistency

Your audience recognizes your brand through repetition — consistent tone, color palette, typography, and visuals. Use templates, brand kits, and content style guides to keep every message aligned across platforms.

• Use the same tone across captions, emails, and website copy.
• Align design and writing — visuals should “sound” like your brand too.
• Use brand colors and fonts consistently in posts and stories.

4) Adapting Your Tone by Context

Your tone should shift slightly depending on the situation or platform, but your underlying voice remains constant. For instance:

• Instagram: Friendly and visual, shorter sentences.
• LinkedIn: Thoughtful and insightful, more professional tone.
• Support emails: Calm and helpful.

5) Documenting Your Brand Voice

Create a Brand Voice Guide that explains how your team should write, what words to use (and avoid), and tone examples. This ensures that every piece of content — from ads to customer support messages — feels cohesive.

Further Reading

• HubSpot – How to Create a Brand Voice